Newsletters can be a great tool to enticing customers to return and buy from you again. You can utilise them to inform customers of important business updates and new products. But what are the steps you need to take to ensure you get the most out of newsletters for your jewellery business? Avoid creating spam...
Tiktok has swiftly grown to be one of the most popular social media sites. This is probably due to its fast-paced, simple to use nature. It’s easy to understand why companies are expanding their Social Media Marketing to involve the site. There are so many different ways to engage and create content, making TikTok accessible...
One of the first steps to setting up your first jewellery listing and successfully selling jewellery online is choosing the right platform; check out our blog post on the best platforms here before you start reading. Once you have selected your selling platform, it’s time to start putting together your branding. For some sites like eBay, you...
Keeping your lifestyle images refreshing and interesting can be difficult. That’s why we put together this list of prop ideas to ensure you get the most out of your lifestyle photos. Use your product’s ingredients as props Utilise the ingredients of your product to show your audience visually what goes into making it. Product photos...
Whether your jewellery business is small handmade pieces or a larger high-end company, there is somewhere on the e-commerce market for you.
Blog posts are a great way to communicate with your customers and build a solid and active community. They're also an effective way of being transparent with your audience and answering frequently asked questions in depth. However, blog posts can fall flat if you don't post consistently. Here are some ideas to help you put together more blog posts for your audience.
No matter how talented the photographer, editing photos is absolutely paramount to making sure your images are the best quality they can be. Editing out Minor Imperfections You’ll have to deal with dust and debris when using high-quality cameras. The smallest particles of dust will appear in your photos, reducing the quality of your photos....
Lifestyle photos are the best way to showcase your products creatively. No two concepts for a creative photoshoot are ever the same either which makes them so much more interesting to put together. This blog showcases one of our recent photoshoots that required bringing the forest into our studio. One of the first steps to...
Whilst white background photography can ensure the focus is on your product, it also limits the imagination. That’s where lifestyle photos come into play. Bring your customers into the world of your product, help them imagine using your product using Lifestyle photos. Creating a particular mood… Lifestyle photos give a better idea of your brand’s...
In a perfect world, you should get a pro photographer to shoot your products. However, if you are on a tight budget, or if you are familiar with the camera, you can certainly DIY using these product photography tips. Product photography tips that will help you to achieve better results. Ambient light works quite well...
