Whilst white background product photography is a great way to showcase your jewellery when selling online. This article will discuss through the multiple options you have when showing off your product. Also, setting yourself apart from competitors. Lifestyle Jewellery Photography Perhaps the most obvious alternative is lifestyle photography. Lifestyle photography can use various techniques. Show...
Choosing the right photography equipment for your jewellery photography can be overwhelming for some photographers. There is a variety of overpriced equipment that may not produce the results you want available on the online market. It can be difficult to find the equipment that suits your photography skills the best and therefore deliver the desired...
Valentine’s Day is one of the most significant events in the seasonal calendar for businesses, generating millions of pounds of sales in the UK. Valentine’s Day remains popular despite how COVID-19 has affected many people’s lives. Last year, people in the UK spent £926m on Valentine’s Day, with an expecting increase this year, according to Finder.com....
Jewellery can be one of the most challenging subjects to photograph. It can be for a number of different reasons, which make it time-consuming both within production and post-production. This article will discuss some of the common issues faced when photographing jewellery from a professional perspective. And how you can fix them. Fingerprints and Debris on...
Maybe you’re trying to increase web traffic to your website, or you want to branch out and be more social with your customers. Blogs are a great way to do so. However, it can be challenging to come up with exciting and engaging topics consistently. This blog should help point you in the right direction...
Packaging is a crucial element of the buying experience, as it can encourage customers to buy from you again or leave positive reviews. This article will outline some of the areas of consideration to ensure your customers get a positive experience and you get extra benefits from each of your purchases, when you package your...
Gift guides are the perfect way to advertise your products and provide helpful information for your customers. They’re very versatile, and you can use them as part of a social media campaign, a blog post on your website or even as part of your monthly newsletter. (Learn more about newsletters here) Customer profiles Customer profiles...
Newsletters can be a great tool to enticing customers to return and buy from you again. You can utilise them to inform customers of important business updates and new products. But what are the steps you need to take to ensure you get the most out of newsletters for your jewellery business? Avoid creating spam...
Tiktok has swiftly grown to be one of the most popular social media sites. This is probably due to its fast-paced, simple to use nature. It’s easy to understand why companies are expanding their Social Media Marketing to involve the site. There are so many different ways to engage and create content, making TikTok accessible...
One of the first steps to setting up your first jewellery listing and successfully selling jewellery online is choosing the right platform; check out our blog post on the best platforms here before you start reading. Once you have selected your selling platform, it’s time to start putting together your branding. For some sites like eBay, you...
