Valentine’s Day is one of the most significant events in the seasonal calendar for businesses, generating millions of pounds of sales in the UK. Valentine’s Day remains popular despite how COVID-19 has affected many people’s lives. Last year, people in the UK spent £926m on Valentine’s Day, with an expecting increase this year, according to Finder.com. The increased spending means it’s an excellent opportunity to sell your valentine’s jewellery to an audience desperate for thoughtful gifts ideas.

In this blog, we will discuss how to get your jewellery products in front of your target audience this Valentine’s day and what can you do to make them buy the jewellery you are selling rather than something from the high street.

Offer personalised Valentine’s Jewellery

Allow your customers to purchase a personalised product as a one-off piece. For example, could you engrave someone’s initials if you make jewellery? Could you be more creative, replicate a wedding flower, include a songline, or somehow incorporate a memory? Personalised jewellery is hugely popular and should be taken into consideration. 

Create A Unique Jewellery Piece

Photographed BY MO STUDIOS

For many Jewellers, their jewellery products will be aiming for the customer’s attention on Valentine’s Day. As a jeweller, think about what you could create that’s different and would capture your potential buyer’s attention but their imagination too. Be brave and think outside the box. Buyers will be looking for something unique and willing to spend more on something they like. If you need inspiration for your jewellery, look for ideas on sites such as Pinterest.

Once you’ve made your brilliant new product, make sure your images are as unique as your new product. A professional Jewellery Photographer will bring out the best in your product. Next, you need a unique product description. Your product description should include the sizes and measurements of your product. Read more about creating unique product descriptions here.

Ensure that all Valentine gifts will arrive in time

Shoppers want to be reassured that their purchase will arrive in time for Valentine’s Day. Shoppers won’t order from your shop if delivery dates can’t ensure they arrive for Valentine’s day. So you need to make sure your shipping times are known on all your Valentine’s jewellery listings. Take advantage of next day delivery or Special Delivery; if you can, include it on your listing. If you can consistently post customer’s orders the same day or the next day, make it a selling point in your product description. 

Update your product listings for Valentine search results. You don’t have to spend time creating an entirely new range just for Valentine’s Day. Not everyone will want hearts and flowers for gifts for their loved ones. As a result, see if there are products in your collection that customers would want for great presents without making changes. Make your products easier to find for buyers by adding keywords relating to Valentine’s Day to your titles and descriptions and relevant tags to your products.

Get Your Valentine’s Jewellery Out There

There are many Valentine-themed gift guides around the internet and on social media at this time of year. Try to gain the confidence in contacting industry-relevant bloggers, ‘influencers’ or Instagrammers on various platforms to see if they would be interested in sharing your products with their community. Research first. Spend time getting to know the influencers and think about why they would be best to promote your products.

If they use social media platforms such as Instagram or Twitter, talk with the influencers. Introduce the influencer to the new products you want to advertise, send them a sample of some great images, or consider an offer for their followers that they would be willing to promote for you – may be a unique discount code or competition? Again, be friendly, honest and genuine but not too pushy. Bloggers and Instagrammers are always on the lookout for great content. 

Offer more & Make Your Customers Feel Special

When selling products online, you should make it easy for customers to choose the right gift for their romantic partner and make them feel special, and their gifts should feel unique.

You can offer additional services for your customers. For example, consider offering to wrap your customer’s gifts or add a little ‘anonymous’ Valentine note to the gift. Ensure that this service is made clear in your listing, so your potential customers are aware of this service. 

Get Ready For Valentine’s Early

It might be too late for this upcoming Valentine’s Day, but to get the most attention to your products, you need to start thinking about your product range as soon as possible. Of course, it can be tricky if you’re planning for Valentine’s sales in the middle of the Christmas rush. It would be recommended that your Valentine’s Jewellery range be made, photographed thanks to a professional jewellery photographer and descriptions created in November or December. This will give you time to create the product listings so they can go live in January if possible. By doing this, you stand a better chance of getting noticed by potential customers.

To maximise your chance of being found and featured on different websites and blogs, make sure you add relevant keywords to your product listings, including ‘Valentine’, ‘Valentine’s Day, ‘Valentine Gift’, ‘Valentine Gift for Him’. You should put Valentine’s day keywords into your titles, descriptions and tags to optimise search results.

Think about creating a Valentine’s Day collection in your shop, where you can add any products you think might appeal to people looking for a Valentine’s Day gift.