MO Studios Blog

Writing an eCommerce Product Description

Online shopping is one of the most efficient ways to get hold of products and services quickly, so it’s no surprise that many businesses are taking their wares into the world of eCommerce. However, its popularity means that it is hard to stand out amongst competitors. This blog will walk you through tips and tricks from experts in the industry in order to help you ensure that your eCommerce product description is helpful and articulate. Create customer profiles Know your audience, put together clear customer personas, and discuss how the product will benefit its specific consumer. Having a good idea...

Jewellery Blogs: Topic inspiration

Maybe you’re trying to increase web traffic to your website, or you want to branch out and be more social with your customers. Blogs are a great way to do so. However, it can be challenging to come up with exciting and engaging topics consistently. This blog should help point you in the right direction when writing content for your jewellery blogs. Behind the scenes jewellery blogs Talk about the “behind the scenes” aspects of your business. You can do this in several different ways. Why not detail a day in your life, from getting to the office/workshop and the...

Putting together Gift guides for Customers

gift guide themed lifestyle

Gift guides are the perfect way to advertise your products and provide helpful information for your customers. They’re very versatile, and you can use them as part of a social media campaign, a blog post on your website or even as part of your monthly newsletter. (Learn more about newsletters here) Customer profiles Customer profiles come in handy when putting together gift guides, as you can go in on details and specifics. Think about the different sub-categories of customers that your products would be suitable for and include this information in your guide. This could be different age groups, hobbies...

Putting together a successful Jewellery Listing.

close up - MO STUDIOS

One of the first steps to setting up your first jewellery listing and successfully selling jewellery online is choosing the right platform; check out our blog post on the best platforms here before you start reading. Once you have selected your platform, it’s time to start putting together your branding. For some sites like eBay, you don’t have access to adding a banner, but you can put together a logo for your profile picture. Having attractive, high-quality banners and visuals for your page give your potential customers more reassurance that your brand is trustworthy and your products are also high-quality....

Prop ideas for Product Photography

Serving suggestion photo by MO Studios - prop ideas

Keeping your lifestyle images refreshing and interesting can be difficult. That’s why we put together this list of prop ideas to ensure you get the most out of your lifestyle photos. Ingredients Utilise the ingredients of your product to show your audience visually what goes into making it. Product photos are the primary thing your potential customers will encounter. By showing them what they might miss by ignoring the description or ingredients list, you can grab attention immediately. Likewise, ingredient shots are beneficial for products that USP is their fragrance; by including props of the ingredients, you can encourage your...

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