Packaging is a crucial element of the buying experience, as it can encourage customers to buy from you again or leave positive reviews. This article will outline some of the areas of consideration to ensure your customers get a positive experience and you get extra benefits from each of your purchases, when you package your jewellery.
Avoiding Damaged Products
Ensure you package jewellery correctly to ensure that your products do not arrive damaged. Damaged products can lead to profit loss for your company and negative reviews from your customers.
Tips for well-packaged jewellery:
- Keep pendants away from the chain to avoid scratches by putting the pendant part in a small plastic pouch or using a necklace box.
- Use padded outer packaging to prevent dents in jewellery boxes.
- Include soft padding inside jewellery boxes to prevent necklaces from becoming tangled
- Make sure earrings are not in a position that posts can be bent or snapped. You can do this by using plush jewellery boxes.
Set yourself apart from competitors by making unboxing products an experience in itself. Try to convey the feel of your brand in your packaging as well as your product. Think about the colour scheme and shapes of your packaging. Things to consider would be how the box holding the jewellery opens, features like tissue paper or even freebies like cleaning cloths etc.
Think about how you can include your brand within your packaging. Clear branding is especially beneficial if your product is a gift, because, it lets the recipient know where the jewellery was bought and encourages them to be potential new customers.
You can add your branding on stickers, jewellery boxes or even business cards. You can also include flyers with a discount for returning customers. Discounts will encourage future purchases too.
Take steps to package your products eco-friendlyyou can further broaden your customer market. Set yourself apart from the competition using ethical packaging because it is a unique selling point in itself. You can make simple, budget-friendly changes. Use this list to get you started:
- Carbon Neutral shipping (
- Swap bubble wrap to corrugated cardboard
- Swap packaging peanuts to starch/vegetable-based peanuts
- Plastic mailing bags, instead use biodegradable ones.
- Why not utilise plantable flyers with seed paper? (when planted, the paper degrades and becomes flowers)
Gift Wrap Options
Let your customers choose to opt-in or out of extra packaging. This way, you can save money when it comes to customers who don’t enjoy the extra addition of decorative packaging. Gift wrap options can allow for gifts to be sent directly to the recipient, which, as a result, can be more efficient and cut out an additional postal journey that is much better for the planet.
Tell us how you package your jewellery in the comments
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