Whilst white background photography can ensure the focus is on your product, it also limits the imagination. That’s where lifestyle photos come into play. Bring your customers into the world of your product, help them imagine using your product using Lifestyle photos.
Creating a particular mood…
Lifestyle photos give a better idea of your brand’s vibe and feel. They provide a real-life example of what it would look like to own your product. To illustrate, you can get across the idea that your product is luxury by utilising props that suggest “luxury”. Champagne bottles or diamonds are associated with luxury. By adding these as props to your shoot, audiences will infer that your item is high quality.
This stunning shoot we conducted is a perfect example. We wanted to give a historical, classic vibe with the element of luxury. We did this by utilising moody lighting with imagery of aged whiskey and mythology books. This way, we got across the idea that these wallets were a luxury item. Whilst also incorporating the concept of aged leather that is long-lasting and utilises historical methods using the manufacturing process.
Without words, we have already told the story of this product visually and created interest for potential customers.
Elements of a product…
Another way lifestyle photos can tell a story is via ingredients. Many natural cosmetic brands favour this style of lifestyle shots. It can visually show what customers may miss within the description. It can also evoke memories of certain fragrances. In this shoot, immediately from the colour scheme and props, you can understand how this product smells and its relaxing effect.
But how can you utilise lifestyle shots?
Lifestyle shots can be used in many different ways. They make great social media content. Think about any images you’ve seen of products on Instagram. They are almost entirely all lifestyle. This is because white background shots can only say so much about your product. In a world influenced by social media, it is so much simpler to gain info from an image rather than reading an article. Therefore, it is essential to visually point out your unique selling points like ingredients or manufacturing processes.
They can also be a great way to decorate your web page with banners. Or even provide images within blog posts that discuss how to use your product or how you make your products.
How would you use lifestyle photos to showcase your products? Let us know in the comments…