Jewellery: Where should you set up your online business?

model jewellery shot - MO STUDIOS

From intricate pendants to chunky bangles, selling jewellery online has never been easier. There are suitable platforms for any sized business on the spectrum too. So whether your business is small handmade pieces or a larger high-end company, there is somewhere on the e-commerce market for you.

model jewellery shot - MO STUDIOS
mo studios

Why branch out selling jewellery online?

With technology growing at such a rapid pace, everything becoming more accessible is the focus. We live in a world where we expect everything at our fingertips, especially with the addition of amazon next day delivery and the ability to find anything online. People are also spending less time shopping in-store as it requires much more effort than a quick google search. So by not branching out, you are missing out on a world of new customers and huge boosts in sales.

Where can you branch out online?

As we said before, jewellery is a vast market, so it can be challenging to figure out where you will flourish best.

Selling jewellery on Etsy

Handmade Jewellery

Are your pieces small one of a kind handmade pieces? Then, Etsy might be the place for you. Etsy allows for smaller businesses with a few owners to share the same account and manage sales. However, Etsy is strictly for handmade pieces only and violating this rule can prompt Etsy to shut your account.

One of Etsy’s largest selling markets is in jewellery, so it means many potential customers are drawn to the site in search of jewellery, making it the perfect place to start selling your pieces.

If Etsy seems suitable, why not read more about how to set up your Etsy business here?

Amazon or eBay


Amazon and eBay are the perfect places for any business size if you want to take away the hassle of managing a website.

However, both sites have their advantages and are very different from one another. Amazon has a lengthy set-up process for Jewellers that produce fine jewellery to ensure that customers receive authentic pieces from you. It also requires a set-up fee. Despite this being an inconvenience, it allows customers the reassurance that your company is trustworthy. Having this level of trust means that people will be more likely to spend large amounts online with your store as they need reassurance they’ll receive what they pay for.

While eBay is straightforward to set up and free, it brings a very different audience than Amazon. eBay is much simpler to use, making it the perfect place to sell costume jewellery and one of a kind pieces due to its bidding function. eBay is very much the way forward for auctioning off vintage pieces online as it reaches a vast audience. Putting up listings is fast and straightforward compared to the processes you need to list with Amazon.

Jewellery e-commerce on Shopify

mondo olfi jewellery photograpy

Already have an established customer audience in-store or on your social media? Or do you want more control over your listings? Why not set up your online store with its own unique webpage using Shopify. Shopify is relatively simple to get your head around if you already have tech skills, or you could employ a company like MO Studios to help you out on your endeavour.

With Shopify, you can manage your listings and the look of your web page to tailor it entirely to your brand.

Now you have selected a platform, do you have what it takes to put together a good listing?

Check out our blog on How to put together successful Jewellery Ecommerce listings here.

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