Product Photography Techniques

Mondo Olfi product photo examples
MO Studios product photo examples

The use of creative product photography gives you the opportunity to showcase your product to an online audience. Regardless of what you are selling, online shoppers prefer photos that infuse life into products. Therefore, good photos really influence purchasing decisions. Your product photos will effectively engage your audience and this will translate into more sales. Get the most out of your product photos using this list.

Light makes photography. Embrace light. Admire it. Love it. But above all, know light. Know it for all you are worth, and you will know the key to product photography.

 GEORGE EASTMAN

Backgrounds & Props in Product photograpy

You should keep your background out of focus. Your audience will immediately be drawn to the product when the background is unfocused. You need to keep your main product in front while the background remains blurred. Different props and environments help customers to imagine and understand the intended use of the product.

MO STUDIOS creative product photography
– Mo studios

Product photography Editing

Sometimes, demonstrating the core offering of a product may prove difficult, and this calls for the adoption of clever use of imagery to vividly explain what a traditional photograph cannot.

Product in Background

Sometimes, the capability of a product is its ability to seamlessly fit into the situation of a customer. To clearly show this, you have to get a clear photo of the product within its intended environment or use, but not as the focal point.

Stand-Alone Product

As opposed to our initial point, in certain circumstances, it may be important for the product to display on its own. Specifically, if the product detailed, shooting a stand-alone photo of it enables its simplicity to be showcased.

MO STUDIOS  Product photoraphy
– Mo studios

Suspended Product Photography

When you want to showcase the strength of a product, you can hang it and give it’s a camera shot. Also, a mid-air positioning of a product dramatizes the shot and leaves an indelible image in the mind of the viewer.

360° Spinning Product

If you want to provide your customer with an immersive experience of the products you are selling online, an Arqspin 360° spin will work wonders. The quality video loops provided by such spins provide unparalleled online 360° product images. Moreover, customers have more control over what they see, while also allowing you to showcase every detail of the product you are selling.

People With Product

When the core offering of your product lies in its interactions with people, it is best if people are included in the shot. By including people, you humanize the product and give it a personable appeal.

MO STUDIOS Hand model photo
-mO studios

Freeze Frame Photography

If you want to exhibit that your product was designed with a particular use in mind, then you should consider freeze frame photography. A freeze frame shot captures a motion that showcases a product in its most important moment.

All Products Options

Appreciate that your business has several customizable repetitions of the same product, so you have to showcase all of them instead of merely mentioning them. In fact, you should capture the scope of your offering in terms of size or style and emphasis should be placed in these nuances.

Are you looking for a product photographer for your business? Check out our website here.

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