One of the first steps to setting up your first jewellery listing and successfully selling jewellery online is choosing the right platform; check out our blog post on the best platforms here before you start reading.
Once you have selected your platform, it’s time to start putting together your branding. For some sites like eBay, you don’t have access to adding a banner, but you can put together a logo for your profile picture. Having attractive, high-quality banners and visuals for your page give your potential customers more reassurance that your brand is trustworthy and your products are also high-quality.
Then you want to ensure your about page completed; tell your customers a bit more about how you operate as a business. This information strengthens that relationship of trust between you and your customer, making them more inclined to purchase from you rather than your competitors. If your business is smaller or handmade, don’t forget to leave out personal details like what inspires you or how your business began. Or if your business is bigger, really emphasise those unique selling points like where you source your materials or if the company is family-owned. Want to learn more about building a good about page? Read more here.
Step one: Consistency
When putting together multiple jewellery listings on a page, you want them to be visually consistent. Using different lighting or angles can look unprofessional and clunky. White background packshots work best for these initial images as they appear more consistent and focus on the product. The focus on the development is critical as your potential customers will scan the page very quickly, and customers will ignore any images with busy backgrounds as they are harder to see. Keep those lifestyle shots for additional photos or banners as they are beneficial when utilised correctly.
Step Two: Photographs
Photographs are the first thing potential buyers will see when browsing your page. First impressions are vital; this is why you need to ensure your photos are of the highest quality. Jewellery is often heavily detailed and intricate, and these elements can be lost easily by poor photography.
Hiring a photographer can make all the difference. By hiring a professional, you can ensure all of your shots are consistent, and of the best quality, they can be. Not only is this a good idea for Shopify accounts it can also make your jewellery stand out on eBay, where customers are used to seeing phone camera photos with untidy backgrounds; these images will help your jewellery listing stand out.
Step Three: Additional Images
Be sure to include more than one image of your piece if your product is a necklace, showcase the chain and clasp in more detail or pick up on the intricacy of the pendant.
Model and lifestyle images are perfect for showing the relative size of the product as dimensions can sometimes be confusing to visualise. Displaying a necklace on a model can showcase how the pendant sits or the length of the chain. Or showing earrings on a model can show how the decorative part sits or hangs from the ear.
Close-up photos allow the customer to see intricate details like smaller gemstones or engravings and prevents them from being overlooked.
Learn more about Jewellery Photos here.
Step Four: Descriptions
Don’t leave anything out. If your jewellery is second hand or vintage, do not leave any details out about damage and wear and tear; neglecting these details can lead to a higher returns rate and damage that relationship with buyers. Vintage collectors and buyers know what they’re in for when buying second hand, so it’s not wrong to include the faults with the piece. Additionally, you can even show these faults with additional photos.
Bullet-point your descriptions to make it easier to pick out essential information and improve readability. Be sure to include necessary details like the measurements, materials, and product size. Include your unique selling points, for instance, if you sustainably source your gemstones or utilise interesting manufacturing processes.
Are you in search of a Jewellery photographer to showcase your products? Check out MO Studios
Leave some of your favourite jewellery listing tips in the comments below…